Petra Truck Equipment Ltd (“Petra,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains what personal information we collect through petratruck.com(the “Site”) and our related services, how we use and share that information, and the rights and choices available to you.
By using the Site, you agree to the collection and use of information in accordance with this Policy. If you do not agree, please do not use the Site.
1. Who We Are
Petra Truck Equipment Ltd is a manufacturer and distributor of heavy-duty truck bodies, hydraulic systems, and related equipment, headquartered at 2151 S Vandemark Rd, Sidney, OH 45365, United States. We are the data controller responsible for personal information collected through the Site.
2. Information We Collect
Information you provide to us
When you contact us, request a quote, apply for a job, register for a dealer or customer account, or otherwise interact with us, you may provide:
- Contact details such as your name, company, email address, phone number, and mailing address
- Business information relevant to quote or dealer inquiries, such as fleet size, equipment needs, and industry
- Account credentials, including username and password (stored in hashed form)
- Employment application materials, including résumé, work history, and references
- Message content you send through contact, quote, or support forms
Information collected automatically
When you visit the Site, we and our analytics providers automatically collect certain information about your device and browsing activity, including:
- IP address, general geographic location (country, region, city), and language preferences
- Browser type and version, operating system, device type, and screen resolution
- Referring URL, pages viewed, time spent on pages, and navigation paths
- Interaction data such as clicks, scrolls, mouse movements, and session recordings (see “Cookies and Analytics” below)
3. How We Use Your Information
We use the information described above to:
- Respond to inquiries, provide quotes, and fulfill orders and service requests
- Evaluate employment and dealer applications
- Operate, maintain, and secure the Site, including authenticating users and preventing fraud or abuse
- Measure and analyze traffic, improve the usability and performance of the Site, and develop new features
- Send you transactional messages, and, where permitted, marketing communications about products and services you may be interested in
- Comply with legal obligations and enforce our terms and agreements
4. Cookies and Analytics
We use cookies and similar technologies (such as local storage and pixel tags) to operate the Site and to understand how it is used. You can control cookies through your browser settings, though disabling them may affect Site functionality.
Essential cookies
These cookies are necessary for core functionality such as signing in to an authenticated area, remembering preferences, and maintaining session security.
Analytics and product-improvement tools
- Vercel Web Analytics— provides aggregated, privacy-friendly traffic data such as page views and approximate visitor counts. Vercel does not use cookies for this service and does not collect personally identifying information. For more information, see the Vercel Privacy Policy.
- Microsoft Clarity— provides heatmaps and session recordings that help us understand how visitors interact with pages so we can improve usability. Clarity captures mouse movements, clicks, scrolls, and form interactions, and may set cookies. Sensitive inputs such as password fields are automatically masked. We do not use Clarity on authenticated account areas (for example, /admin, /dealer-portal, /login, and /register). For more information, see the Microsoft Privacy Statement.
Do Not Track
Some browsers offer a “Do Not Track” (DNT) setting. Because there is no industry-wide consensus on how DNT signals should be handled, the Site does not currently respond to DNT signals. You can still limit analytics by using browser privacy tools, content blockers, or the opt-out mechanisms offered by the third-party providers listed above.
5. Service Providers and Third-Party Services
We share personal information with trusted third-party service providers who perform services on our behalf and are contractually restricted to using your information only for those purposes. These include:
- Vercel — website hosting and analytics infrastructure
- Microsoft Clarity — behavioral analytics and session replay
- Cloudinary — image delivery and optimization
- Email and communication providers used to send transactional messages and respond to inquiries
- Payment processors and logistics providers, where applicable to a transaction
6. How We Share Your Information
We do not sell your personal information. We may share information:
- With service providers as described above
- With authorized dealers or distributors when you ask us to refer you or route an inquiry to a local representative
- In connection with a business transfer, such as a merger, acquisition, reorganization, or sale of assets
- When required by law, subpoena, or court order, or to protect the rights, property, or safety of Petra, our customers, or others
7. Data Retention
We retain personal information for as long as necessary to provide the services you request, comply with our legal obligations, resolve disputes, and enforce our agreements. Retention periods vary by the type of information and the reason for collection. When information is no longer needed, we delete or de-identify it.
8. Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, or disclosure. No method of transmission over the internet or electronic storage is completely secure, however, and we cannot guarantee absolute security.
9. Your Rights and Choices
You may contact us at any time to request access to, correction of, or deletion of personal information we hold about you, or to opt out of marketing communications. Contact details are provided in Section 13 below.
California residents (CCPA / CPRA)
If you are a California resident, you have the right to request disclosure of the categories and specific pieces of personal information we have collected about you, request deletion or correction of that information, and opt out of the “sale” or “sharing” of personal information as those terms are defined under California law. We do not sell personal information. To exercise your rights, contact us using the information in Section 13. We will verify your request before responding. You may also designate an authorized agent to make a request on your behalf.
EU, UK, and EEA residents (GDPR / UK GDPR)
If you are located in the European Union, United Kingdom, or European Economic Area, you have the right to access, rectify, erase, restrict, or object to the processing of your personal data, and the right to data portability. Where we rely on your consent, you may withdraw it at any time. You may also lodge a complaint with your local data protection authority. We process personal data on the legal bases of performance of a contract, our legitimate interests in operating and improving our business, compliance with legal obligations, and, where required, your consent.
10. Children’s Privacy
The Site is intended for a business audience and is not directed to children under 13 (or 16 in the EU/UK). We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will take appropriate steps to delete it.
11. Third-Party Links
The Site may link to third-party websites or services that we do not control. This Policy does not apply to those third parties. We encourage you to review the privacy policies of any third-party site you visit.
12. International Data Transfers
We are based in the United States and our service providers may process information in the United States and other countries. If you access the Site from outside the United States, you understand that your information may be transferred to, processed, and stored in the United States, which may have data protection laws that differ from those of your country.
13. Changes to This Privacy Policy
We may update this Policy from time to time. When we do, we will update the “Effective date” at the top of this page. If the changes are material, we will provide additional notice, such as a banner on the Site or, where appropriate, an email notification.
14. Contact Us
If you have questions about this Privacy Policy or wish to exercise your rights, contact us:
- Petra Truck Equipment Ltd
- 2151 S Vandemark Rd, Sidney, OH 45365, United States
- Email: sales@petratruck.com
- Phone: (937) 419-0415